LAVA Mobiles connects with Alliance Advertising for its Media Duties.

A new entrant in the Mobile Handset Business, LAVA Mobile Phones have recently launched various models in the price range of Rs. 2500 to Rs. 5000. This segment is fiercely competitive with brands like Samsung, Nokia, Spice, Micromax and others.

The agency has been roped in to handle entire 360 degree media solutions. The account is pegged at 20 Cr. annually.

"We are very excited to work for this category and will put our best skill and clout with broadcasters and publishing house to deliver brilliant ideas and strategy for LAVA Mobile Phones.” Arshad Nizam - Director Alliance Marketing.